Connect directly with Australia's largest pregnancy and newborn audience
Nobody understands the Australian pregnancy and baby market like we do. With over 28 years of experience and leadership in connecting brands with consumers, nobody comes close to knowing the pregnancy and baby market like we do.
Putting your brand, product or service directly into the eyes, hands and hearts of Australia’s pregnancy, baby and early childhood market is what we do better than anyone. Much better.
Don't just hear it from us. Hear some real Exhibitors share why PBC Expo has worked for their brands and why they continue to return year after year to promote their brands to our audience:
Interested? Contact us today to get your brand growing! Please see below for more reasons to boost your brand through PBC Expo, Australia's favourite and longest running baby Expo...
We are where expert family brands grow
We provide a targeted, face to face environment to connect you with highly invested, influential and qualified consumers. We're the essential connection between you and your core audience.
Being experienced specialists, we provide advice to our Exhibitors about how they can make the most of working with us – because we believe that outcomes and “the experience” for our Exhibitors are as important as outcomes and “the experience” for our Expo Visitors.
We change consumer behaviour
Our Expos enable you to impact consumer behaviour when you deliver relevant and trusted information to our Visitors.
Expectant and new parents actively seek out the authenticity and integrity of our Expo space – to the benefit of our Exhibitors – because consumers are able to see, touch, try, ask and act. It’s a proven pathway to purchase and behavioural change.
Draw on our expertise
You can draw on our expertise in experiential marketing to help you achieve outstanding engagement. Expos are our core business, so we nurture both Exhibitors and Visitors, striving to provide the best possible experience for all.
Yet at all times our Exhibitors are the “hero”. People come to our Expos to meet you! So focus is always on you and helping you to grow and succeed.
Connect in a meaningful way
First time expecting and new parents are notoriously hard to connect with in a meaningful way because they are in and out of your target market so quickly.
This isn’t a secret! So that's why we aim to help you to create enduring connections across cultural, societal, and demographic categories. We are the trustworthy environment where our Visitors discover the information they need to make informed decisions.
How can you be sure you’re getting what you pay for? We are the only baby Expo in Australia whose attendance figures are independently audited by CAB.
Turn uncertainty info confidence
Our promise is to put you face to face with consumers actively seeking information, ideas and products in the baby market.
Close to 1/3 of our Visitors are first time parents to be – no one else comes close despite their claims. We deliver open minds actively seeking answers from our Exhibitors.
Create life-long brand loyalty and advocacy
When you are bonding with families at the life changing moment of first birth you are potentially creating life-long brand loyalty.
By connecting with our Expo, you connect with new and expectant parents at life's major watershed moment – the birth of the first child. Become a firm family favourite from the very start.
We are a member of a trusted association
The Exhibition and Event Association of Australasia (EEAA) is the peak industry association for those in the business of trade and consumer expos and events.
